Case study · Operations system
A US household management company running on one connected system
In active buildHome advising and household management United States Make + Airtable
The client
Structured home advising, for households that want it handled
A US household management company runs the paperwork, maintenance and service calls for its clients' homes. Each new property comes with a stack of documents, a list of home systems to track and a steady stream of requests from texts, emails, calls and the client portal.
The problem
Every home came with paperwork, requests and no single place to put them
Onboarding by hand. Folders, records and documents were set up one property at a time.
Data locked in PDFs. Mortgage, tax, insurance and inspection details had to be read and typed in.
Requests on five channels. Urgent issues could sit in a text thread next to routine ones.
Reports built by hand. Savings and home reports were pieced together from scattered sheets.
The system
Every channel flows into one CRM, and work flows back out
Intake Client portal Text Email OpenPhone Weather alerts Intake form
Engine Makescenarios Claudeextract and classify
Source of truth Airtable CRMclients, properties, tickets Ops DashboardAirtable Interface
Outputs Drive folders Client workbooks Home reports Emails SMS alerts Vendor dispatch
The workflows
Automations grouped by the job they do
Screenshots from the live Make scenarios. Sensitive values are blurred. Tap any image to enlarge.
01
Onboarding Onboarding: client and property records, Drive folders and document filing Property onboarding Trigger A new intake form response
Create client and property records in Airtable Build a Google Drive folder set for the property Download and file each document: mortgage statement, inspection report, tax bill, insurance, utility bills Send a branded welcome email Tally Make Airtable Google Drive Gmail
Client workbook builder Trigger Property ready for a workbook
Copy a Google Sheets template for the client Write utility and maintenance values into the workbook Run an Apps Script build step Score the property and save the CE score back Make Google Sheets Apps Script Airtable
02
Document AI Document intelligence: Drive files read by Claude, parsed and saved Document intelligence Trigger A property record is created
Pull each filed document from Drive Send it to Claude to extract mortgage, inspection, tax, insurance, HOA and utility data Parse the JSON and update the property record Create home system and finding records, with retries when a call fails Make Google Drive Claude Airtable
Inspection findings classification Trigger New findings from an inspection
Read prompt data from Google Sheets Claude classifies each finding and estimates pricing Create the classified records in Airtable Make Google Sheets Claude Airtable
03
Ticket triage and dispatch Inbound SMS triage with keyword check, Claude tiering and fallback Inbound SMS triage Trigger A text arrives on the business line
Match the sender to a known vendor or client Run a fast keyword check for urgent words Claude classifies the request into a tier Create the Tier 0 or Tier 1 ticket and text the on call staff Fall back to a safe default ticket when Claude fails OpenPhone Make Claude Airtable
Vendor arrival confirmation Trigger A vendor checks in on site
Webhook receives the arrival Find the open ticket in Airtable Mark the arrival as confirmed Text the client that help is on site Make Airtable OpenPhone
Follow up ticket automation Trigger Follow Up Ready is set to Yes
Create a Tier 2 follow up service ticket Clear the Emergency Referral Sent At field Airtable automations
04
Reports and savings Home report generation Trigger A report is requested for a property
Gather maintenance tasks, findings, reviews and home scores Turn them into CSV data Call an Apps Script to build the report Update the property record with the result Make Airtable Apps Script Google Drive
Savings calculator Trigger Property data is complete
Pull curated savings from Airtable Calculate landscaping, cleaning and water savings through Google Sheets Aggregate everything into the property record Make Airtable Google Sheets
05
Client comms Monthly maintenance email written by Claude Monthly maintenance email Trigger A monthly schedule
Search for overdue maintenance tasks per client Claude writes a personal email body from the task list Send it from Gmail Make Airtable Claude Gmail
What it does
Less typing, faster triage, a team that sees everything
The system is in active build and already runs on the client's real data. Screenshots show workflow structure only, with client details removed.
New properties set up themselves. Records, folders and filed documents are ready once the form is in.
Documents become data. Claude reads the paperwork and fills the property record.
Urgent requests surface first. Every message is tiered and the on call team is alerted by text.
Reports on demand. Savings, workbooks and home reports build from the same CRM.
Built with Make Airtable Claude Google Drive Google Sheets Gmail OpenPhone Apps Script Tally
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